Strategic website design for values-led brands and organisations
You don’t have to choose between looking good, loading fast or lowering your digital footprint.
Build a site that reflects your mission and supports it
Your website should do more than sit there looking pretty.
It should be working hard behind the scenes – helping people find you, trust you, and take action.
Whether you’re building your first site, refreshing after a rebrand, expanding your eco-tourism biz, or creating a more inclusive digital home for your community org, this is where we bring clarity, strategy and sustainability into every page.
And the best bit? You don’t need to speak fluent tech. I’ll guide you through a collaborative, low-stress process to design a site that fits you, your people, and your purpose.
Pick your migration path
(aka your website design options)
Breach
Bespoke websites as unique as your mission
High-impact, custom-built websites for values-led brands and organisations ready to grow. Designed and developed head to tail to reflect your brand, your goals and your audience.
Perfect for rebrands, complex builds (think donation platforms, bookings or e-commerce), or when you need complete creative freedom.
We’ll start with strategy and move through structure, design, development and launch.
Every part is custom-created to support your unique goals, audience and content.
Inclusions
- Collaborative strategy session (60 mins)
- Sitemap, wireframe and content planning
- Fully custom site design (WordPress)
- Expert application of your branding
- Accessibility best practices (WCAG-informed)
- Sustainability and performance optimisation for a lower carbon footprint
- Launch support + 4 weeks post-launch QA period with limited maintenance
Price on application
The Comp Pod
Template-based strategic websites without the overwhelm
A streamlined solution for smaller sites and faster timelines – ideal for startups, NFPs or service providers who need a smart, strategic site without starting from scratch.
You choose one of my professionally-designed WordPress templates, then I bring it to life with your branding, content and goals in mind. It’s not quite custom, but it’s definitely not cookie-cutter.
Websites delivered faster – without sacrificing sustainability or quality.
Inclusions
- Strategy session (45 mins)
- Choice of template (click to view!)
- Site built and fully customised with your content + branding
- Accessibility best practices
- Performance and eco-optimisation
- Launch support + 4 weeks post-launch QA period
$3750 + GST
Spyhop
One page sites: When you need to say one thing, really well
Launch a sustainable, purpose-led one-pager, perfect for launches, events, or when you’re starting small but mighty. Designed to get your message in front of the right people, stat.
Think: a sleek sales page, an opt-in lead magnet, a donation campaign, or a temporary event site.
Strategic, streamlined, and surprisingly powerful.
Inclusions
- Focused strategy session (30 mins)
- One custom-designed landing page
- Accessibility best practices
- Performance and eco-optimisation
- Launch support + 2 weeks post-launch QA period
$2500 + GST
Breach
Bespoke websites as unique as your mission
A fully custom build for purpose-led organisations ready to make waves. This is where strategy, storytelling, and design come together.
The Breach is a bespoke website experience designed from the ground up – every page, feature, and detail shaped around your mission, goals, and audience.
You’ll also be guided through my content development process, combining brand strategy and copywriting support to help you clarify your message and craft purposeful content before design even begins.
Each project is custom-quoted to suit your scope, size, and sustainability goals – because no two impact-driven websites are ever the same.
Inclusions
- Collaborative strategy session (60 mins)
- Guided content development (brand strategy + copywriting)
- Sitemap, wireframe and content planning
- Fully custom site design (WordPress)
- Expert application of your branding
- Accessibility best practices (WCAG-informed)
- Sustainability and performance optimisation for a lower carbon footprint
- Launch support + 4 weeks post-launch QA period with limited maintenance
Price on application
The Comp Pod
Template-based strategic websites without the overwhelm
A streamlined solution for smaller sites and faster timelines – ideal for startups, NFPs or service providers who need a smart, strategic site without starting from scratch.
You choose one of my professionally-designed WordPress templates, then I bring it to life with your branding, content and goals in mind. It’s not quite custom, but it’s definitely not cookie-cutter.
Websites delivered faster – without sacrificing sustainability or quality.
Inclusions
- Strategy session (45 mins)
- Choice of template (click to view!)
- Site built and fully customised with your content + branding
- Accessibility best practices
- Performance and eco-optimisation
- Launch support + 4 weeks post-launch QA period
$3750 + GST
Spyhop
One page sites: When you need to say one thing, really well
Launch a sustainable, purpose-led one-pager, perfect for launches, events, or when you’re starting small but mighty. Designed to get your message in front of the right people, stat.
Think: a sleek sales page, an opt-in lead magnet, a donation campaign, or a temporary event site.
Strategic, streamlined, and surprisingly powerful.
Inclusions
- Focused strategy session (30 mins)
- One custom-designed landing page
- Accessibility best practices
- Performance and eco-optimisation
- Launch support + 2 weeks post-launch QA period
$2500 + GST
Compare the options
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Add-ons that help your mission go further
Sometimes you need more than design and build. While I focus solely on website design and development, I’ve built a trusted network of collaborators who offer:
Branding + visual identity
Website copywriting
SEO guidance and support
Legal policies
(via Termageddon)
Not ready to invest in full copywriting?
My guided content development process is powered by a custom AI tool created by a brand strategist and web developer, designed to help you refine your message and website copy before design begins.
Included in the Breach package; available as an add-on for all other builds.
Custom design and build, including brand strategy and copywriting through guided content development process
The Whale Tail Digital standard
Every project comes with these essentials, no matter which package you choose.
Client homework questionnaire
A deep-dive into your business, goals, audience and content. This is where we uncover what makes you different and what your website really needs to do.
Strategy session
A dedicated chat to refine and align your goals and audience, and map out how your site can best support your mission.
Mobile-responsive design
Looks and works beautifully on every device, from desktop to mobile and everything in between.
Accessibility and usability best practices
Thoughtful, inclusive design that ensures your site is usable by more people and can be navigated with ease.
Performance + eco-optimisation
Fonts, images, and code are tuned for speed and sustainability, keeping your site fast, efficient and planet-friendly.
Application of your existing branding
Colours, fonts, and visuals applied consistently and intentionally to align with your established identity.
WordPress setup
Installed and configured with trusted plugins to support performance, optimisation, and security from day one.
Automated backups
Peace of mind built in, with scheduled backups ready to save the day if anything ever goes sideways.
Basic technical SEO
Solid on-page foundations including structure, clean URLs, and setup with Google Analytics and Search Console.
Post-launch quality assurance
Troubleshooting, guidance and support (2–4 weeks, depending on your package) after your site goes live to ensure your site performs exactly as it should.
Handover resources
Clear guides and tools so you feel confident managing and updating your new site after launch.
Working together, made easy (and fun!)
Your website project doesn’t need to feel overwhelming. Here’s how we’ll do it:
Clarity first
Prep + plan
Taking action
Launch + support
Clarity, care and collaboration are at the heart of it all – you’ll feel informed, involved and supported every step of the way.
Kind words from happy clients
The proof is in the plankton!
Custom build + brand strategy + copywriting
Custom one-page website
Let’s build a website that works for your mission - not against it.
You bring the vision. I’ll bring the options.
Let’s design a site that’s sustainable, strategic, and uniquely yours.