whale tales: case studies and client projects

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WriteSource Medical

WriteSource Medical is a boutique consultancy for medical writing, biostatistics and data managed. They wanted a refreshed website that mirrored their high-calibre, human-first approach and their expertise. They also requested the site be easy to navigate and update, reflect their values (like sustainability), and communicate their services easily and speak to a wider, global audience.

We began with full brand strategy and website copy, followed by a fully custom design and build in Elementor, focusing on user experience, structure that’s clean and straightforward, and carbon-conscious development.

The result is a clean, modern, user-friendly site built with sustainability in mind.

Highlights: Slashing the page size by more than 80% and improving the carbon footprint from an D grade to an A grade!

A web page emits 0.144g CO2 and is 393.58 KB on first visit; 0.028g CO2 and 75.24 KB on return visit. It is graded A for its carbon footprint.
Belinda Butcher
WriteSource Medical
Sarah has been an absolute pleasure to work with. She took the time to carefully understand our business, and then built our website with our "voice". Highly recommend!
Screenshot of the WriteSource Medical website homepage featuring navigation links, service descriptions, recent news, newsletter sign-up, and contact information. A website homepage for WriteSource Medical, featuring information about their medical writing and consultancy services, with sections about their expertise, approach, and a call-to-action button.