About Whale Tail Digital
Creating positive change in the world, one website at a time
Websites that do good, for brands that give a damn
I’m Sez – web designer, WordPress nerd, sustainability advocate, and founder of Whale Tail Digital.
I work with values-led brands, purpose-driven teams, NFPs and eco-conscious operators to create accessible, strategic, low-impact websites that align with their mission, their people, and the planet.
When your work is making an impact, your website shouldn’t be an afterthought.
It should support your goals, reflect your values, and function like the digital engine room it was meant to be.
Not with pushy funnels, dudebro tactics, or empty design trends – but through strategy, accessibility, and sustainability.
That’s what I do best.
Why Whale Tail Digital exists
I’ve been passionate about the environment since I was a kid – growing up a stone’s throw from the beach meant I was always very aware of the ocean, marine life and our impact on it.
But it wasn’t until mid-2024, when I attended the Women of Web Summit, that I learned websites themselves have a carbon footprint. Sandy Dähnert from Green the Web gave a talk that blew my mind – it was a total boom moment. Suddenly, I saw exactly how my skills could align with my values and become a force for good.
From that day on, I was all in – learning, tweaking, testing, and redesigning everything I could through the lens of sustainability, accessibility, and intention.
Today, I bring that same energy into every project: designing websites that look good, work beautifully, and tread lightly.
Because if websites can be part of the climate problem, they can also be part of the solution.
And I want every project I take on to be kinder to both people and planet.
Why Whale Tail?
Every humpback whale’s tail – or fluke – is unique, like a human fingerprint.
That’s how I see my clients and their missions: completely unique from everyone else.
Whether you’re a small team, solo operator or larger purpose-driven org, your website should reflect your mission, your energy, and your vision. I take that seriously – designing and building websites that are tailored to fit, not forced into boxes.
Meet your captain, Sez
Founder. Designer. Website eco-optimiser. whale lover. Loud and proud nerd.
I’ve been building websites since high school – literally hand-coding Stargate and X-Men fan sites and diving into online fandom while my friends were exploring Altavista. (Still proud. No regrets.)
Over 20 years later, I continue to love designing websites and seeing the potential of the web – especially when it’s used for good.
I’m based in the whale-watching haven of Hervey Bay, QLD – beautiful Butchulla Country! – where I spend most days designing accessible, eco-conscious WordPress sites for purpose-led clients… with frequent breaks to gaze gratefully at the beautiful blue waters of the Bay, naturally!
I work fast, I’m thorough, honest, a little sweary, and get a serious BUZZ when I can optimise the heck out of a website to boost site performance and slash its carbon footprint.
how I work
I believe in websites that are built with heart, not just hype. Here’s what you’ll always get when you work with me:
clarity, not fluff
No gimmicks or unnecessary complexity – just user-friendly, purposeful websites that support your mission.
real collaboration
This is a partnership. I bring the web design expertise, but your insight and input are key every step of the way.
no tech judgement
I get it – the digital stuff can be overwhelming. I meet you where you’re at, explain things clearly, and make sure you feel informed and empowered throughout the process.
Every site I create is built with intention: sustainable, strategic, and supportive of your goals.
my values (aka why I do what I do)
Impact
Making waves
Being firmly in the profit FOR PURPOSE camp: every project is measured by the ripple effect it creates for clients and the world around them. It’s never about self-interest dressed up as impact.
Innovation
Bringing ideas to the surface
Curiosity and big-picture thinking, always asking ‘is there a better way to do this?’ instead of one-size-fits-all. It’s never chasing technology for its own sake.
Respect
A caring pod
Working with empathy, kindness and open collaboration, because every client and every goal is different. It’s never about being treated like an employee instead of a partner.
Community
A beautiful ecosystem
Authentic partnership that lifts both sides up, working collaboratively rather than alone. It’s community over competition, every time.
Sustainability
The right footprint
Designing and building with intention from the first decision, running every choice through ‘is this a better way, will it be easier to use, is it inclusive, will it lower emissions’.
credentials & affiliations
20 years WordPress experience
B Corp certification in progress
Clean Creatives member
What it’s like working with me
“Amazing to work with”
“Like a huge weight has been lifted off my shoulders”
Ready to make waves with your website?
Whether you’re a solo founder, a not-for-profit, or a small team doing good, let’s build a site that reflects your real impact.