Footprint sessions: Website strategy for purpose-led brands
Strategic sessions that help you align your website with your purpose and confidently chart your next move
One clear step forward - tailored to your mission
Your website is the digital home of your mission: it deserves to be intentional, accessible, and aligned with where you’re heading.
A Footprint Session gives you the clarity and direction to make that happen.
A whale’s footprint is the smooth, circular patch of water left behind after it dives – a quiet reminder of movement, presence, and impact.
These sessions are designed to help you do the same: understand where you’ve been, find clarity on where you’re heading, and leave a lighter digital footprint behind.
Results you can expect from your website strategy session
You’ll walk away with:
A clear understanding of how your site’s performing – and why
Practical, no-fluff recommendations for quick wins and long-term improvements
Fresh confidence in how your website supports your mission, not works against it
A roadmap you can implement immediately (or with my help later, if you choose)
What is a footprint session?
Your tailored website strategy review
As a purpose-led org or values-first business, your website should support your mission, not stall it.
Footprint sessions are 1:1 strategy calls designed to help you get unstuck, find focus, and take action.
Just like a whale’s footprint marks where it’s been – and hints at where it’s going – this session helps you reflect on your website’s journey and chart the next step forward.
This isn’t a generic business chat or one-size-fits-all audit. It’s a guided, strategic review tailored to your brand, goals, and audience – focused on achievable actions that move your mission forward.
We’ll take a holistic look at your site through the lenses of user experience, accessibility, content, and sustainability, so you can walk away with clarity, confidence, and a clear plan of action.
Each session is about clarity and alignment – so you can move forward with confidence.
What we cover during your website strategy session
Your session covers both the big picture and the practical details that shape how people experience your website:
Audience & goal alignment
We’ll review your site through the eyes of your ideal visitors - whether that’s families, businesses, donors or community members - to ensure every click supports your goals.
UX & usability
We’ll look at key areas like navigation, first impressions, layout hierarchy and overall user flow. You’ll get actionable feedback on what engages visitors (and what might be sending them adrift).
Visuals, content & clarity
Typography, imagery, and tone all play a role in how your message lands. We’ll identify where your site shines and where content could work harder for your mission.
Performance & sustainability
We’ll explore your website’s carbon footprint, speed, and accessibility. You’ll learn how small technical tweaks can make your site faster, greener, and more user-friendly.
Goal-driven recommendations
Finally, we’ll connect everything back to your wider mission - showing how your site can actively support your growth, outreach, or impact goals.
What’s included in your strategy session
Each Footprint session comes with everything you need to move forward confidently:
A 60-minute virtual session via video call
A focused strategy review where we walk through your website together, identifying key wins, gaps, and opportunities
Fathom notes + recording
Your session is recorded and automatically summarised so you can revisit insights anytime.
Written recap + action plan
A clear list of next steps, prioritised for the biggest impact.
Expert recommendations
Practical guidance on usability, design, accessibility, and sustainability.
Optional booking credit
Apply your session fee toward a future website design or optimisation package (if booked within three months).
Investment: $400 + GST
Need more time? Extend to 90 minutes for deeper analysis or complex projects.
Client love
Strategy support as part of a custom one-page website re-design and build.
FAQs (Things you might be wondering)
How do I book and pay?
You can book your Footprint Session directly through the booking link on this page – easy peasy. You’ll choose your time, complete the short pre-session questionnaire, and pay securely to confirm your spot. Once that’s done, you’re all set!
Can I reschedule if something comes up?
Life happens (and sometimes, the ocean calls). You can reschedule up to 48 hours before your session using the link in your confirmation email. If you need to cancel entirely, please get in touch – refunds aren’t automatic, but I’m happy to chat about your options.
What happens after I book?
Once you’ve booked and filled out your pre-session questionnaire, I’ll review your answers and website before our call. This helps us make the most of our time together – diving straight into strategy and recommendations that matter.
When will I get my notes and recommendations?
Your Fathom summary and written action plan will land in your inbox within 2 business days of our session. You’ll have everything you need to take confident next steps (or pass the work on to me if you’d like me to implement it later).
What if I need more time?
If your website or goals are more complex, you can upgrade to a 90-minute session for deeper analysis. Just let me know when booking, and we’ll make sure you’ve got enough time to cover it all.
Can I book a session if I’m not in Australia?
Absolutely! Footprint Sessions are held via Google Meet and work perfectly no matter where you are in the world. (Just be sure to check your time zone before booking – the ocean might be vast, but calendars are less forgiving.)
Ready to step forward with confidence?
Book your Footprint Session and take the first step towards a clearer, cleaner, more intentional online presence