A stylised blue whale tail emerging from water above the text "whale tail DIGITAL" on a light background.

whale tales: case studies and client projects

A light blue wavy line runs horizontally across a plain white background.

Refined Services

  • A grade carbon footprint for a new custom website

The Refined Services team has been delivering compassionate aged care in their community since 2021, but when they came to me they didn’t have a website.

With significant growth expected in the business, they knew they needed one.

They wanted a website that reflects the depth of care, dignity and connection that defines their work – and makes it easier for clients to find the information they need.

I designed a custom website that’s simple, clear, warm and accessible – built with care for the people who’ll use it, and tailored to the services the team provides.

I’m thrilled to share it scored an A grade for carbon performance too – because sites that care can also be kind to the planet.

Visit the Refined Services website
A web page’s first visit emits 0.152g CO2 and uses 413.9 KB; a return visit emits 0.023g CO2 and uses 62.92 KB. The page is graded A for its carbon footprint.
Belinda Butcher
★★★★★
WriteSource Medical
Sarah has been an absolute pleasure to work with. She took the time to carefully understand our business, and then built our website with our "voice". Highly recommend!
A laptop on a desk displays a webpage titled "Refined Services." Next to the laptop are a white vase with a dried leaf and a black-and-white cup.
A website homepage mock-up displays service categories with images, brief descriptions, navigation menu, resource icons, and a footer on a white background.
Screenshot of a website homepage for care services, featuring photos of carers and elderly people, service descriptions, review stars, and contact information in a clean, neutral design.
Several website pages with a clean, minimal design featuring images, icons, and text sections are displayed in an overlapping, angled layout on a light background.
A tablet on a table.
Fifteen mobile phones display various pages of a senior care website, including services, contact forms, staff photos, and information sections against a light background.